Emotional Spending Traps
When stress hits or happiness peaks, our wallets often bear the consequences. Impulse purchases during emotional highs and lows drain savings accounts and create cycles of financial regret.
They’re emotional responses. Yet most financial tools treat spending as a purely logical problem, ignoring the emotional triggers that drive these behaviours. As a result, people fall into the same spending patterns again and again.
Building consistent saving habits feels overwhelming. Between busy schedules, daily responsibilities, and competing priorities, saving money is constantly pushed to “tomorrow.”
Most people know they should save more, but lack a simple and meaningful trigger that fits naturally into their daily lives and makes saving happen consistently, not occasionally.
The Saving Struggle
FeelFund is designed to turn these emotional moments
into opportunities for progress, not regret.
The Problem FeelFund is Solving
Hi, I'm Kavya.
I'm building FeelFund, a behavioural fintech product that helps people turn emotional awareness into consistent saving habits.
I started by noticing how stress leads to impulse spending, how anxiety makes people avoid looking at their finances, and how “treat yourself” moments quietly delay financial security. The first place I noticed this was in my own spending habits. Sometimes, I go overboard with "eating out" to feel good.
So, I came up with FeelFund. And over months of conversations with students, professionals, and working adults, one thing became clear: the problem is emotions driving financial decisions.
FeelFund is my attempt to redesign that loop. Instead of fighting emotions, the product uses them as a trigger for positive financial action in the form of small, automated savings that grow alongside emotional awareness.
This is an early-stage product, built with curiosity, care, and a strong belief that financial well-being and emotional well-being shouldn’t be treated separately.
About
How It Works
Log Your Emotion
Take a moment to check in with yourself. Feeling joy, stress, gratitude, or frustration? Simply tap and log it in seconds.
Automatic Savings Trigger
Each emotion logged automatically adds a small amount to your savings wallet. Your feelings become your daily savings habit.
Reflect and Grow
Track your emotional patterns over time while watching your savings grow. Understand yourself better and build
wealth simultaneously.
Achieve Your Goals
Transform emotional awareness into financial security. Break free from emotional spending and celebrate your progress.
Join the FeelFund Movement
"What an idea. I just loved this concept as I also suffered a lot. This app may be helpful in some instances. Stress management is such a hectic job, and if I get rewarded for that, it would be an amazing idea."
LinkedIn User
"I like the micro-commitment approach. $3-5 is low friction, but adds up meaningfully and reframes the negative emotions positively."
Reddit User
"I really like this idea! It feels so human and relatable. Emotions drive money decisions way more than I admit. I'd totally use something like this."
Product Hunt User
Be among the first to experience a new approach to savings. Shape the product with us and get exclusive early access.
Join the Waitlist
We'll keep you updated on the launch. Your emotional wellness and financial freedom journey starts here.